On 2nd and 3rd September 2020 Mapadore was a guest of the London Summit on Artificial Intelligence which was held entirely in digital form.
It was an opportunity to meet with leading companies that are taking advantage of technology to face the market challenges.
This annual summit aims to provide guidelines for all those companies that want to implement artificial intelligence in their processes in order to optimize costs and increase revenues.
In last month’s newsletter we covered the topics of CRM as a starting point and how digital experience management can be useful for you.
In this month’s newsletter we will address the following points:
Another example of practical application of artificial intelligence are chatbots, a topic discussed at the event “5 steps to maximize the potential of chatbots in the new normal” by Andy Peart, CMO for Artificial Solutions.
Unfortunately, the Covid-19 pandemic has completely changed the world we knew and many companies have seen user requests for support on the site dramatically increase.
Chatbots are becoming the primary means for customers to get the help and support they need from public and private organizations.
However, designing such a tool is not always easy and should be seen as part of a larger digital transformation strategy, rather than treating it as a one-time solution that solves a single problem.
Specifically, this type of artificial intelligence is defined as “conversational” and was the subject of a recent article by MIT “The pandemic is emptying call centers, chatbots are coming”.
Conversational AI is revolutionizing business processes and according to strategic consulting firm Gartner, 25% of customer service and support operations will integrate virtual assistance technology by the end of the year.
This allows companies to face the high volume of support requests from users and to provide a good user experience, which is now essential to avoid being put out of the market.
During the event, the speaker provided five essential key steps for a successful implementation of chatbots with artificial intelligence.
The five steps are as follows:
As we have seen, artificial intelligence is the key to addressing the business challenges of the future and already today it is permeating many areas of our lives.
But how is it possible to implement a corporate AI strategy in the area of sales & marketing?
This topic was covered at the event “Your Action Plan: How to Harness Artificial Intelligence in Sales, Marketing and CX” by Katie King, a member of the UK AI taskforce.
During the event, the speaker illustrated her action plan to understand how to implement artificial intelligence:
Let’s start by explaining the first point, namely the identification of the problems to be solved.
The speaker advises you to prepare a list of problems you encounter within your company and next to note how artificial intelligence could solve them.
Some practical examples were presented during the event:
The next step is to understand when it is appropriate to implement AI and when not.
To do this, of course, you must take into account the type of process you want to automate with AI.
The goal is to automate all routine activities that do not bring added value to your customers and your company.
After that, once the points where artificial intelligence can be introduced have been identified, the next step is to develop a step-by-step process to integrate it into that specific business area.
Some of the possible activities are:
The last step is to measure the ROI of the AI implementation. To do this you have to take into account several factors, which are not only numerical:
If you want to better understand how to implement artificial intelligence and a tool like Mapadore within your company, contact one of our consultants by clicking here.